Link in a presentation and at a webinar — how to present it so that someone actually clicks

Scene, your best slide, and on it shines https://twojafirma.io/zasoby/2026/webinar-q2/materialy-do-pobrania?utm_source=.... The audience tries to type this into their phones. They won't make it. Half will give up, the other half will make a typo and land on a 404. That's all you get from that slide.

Because a link in a presentation is a completely different species than one in an email or under a post. There, people click. Here, there is nothing to click on. Someone has to read it, remember it, or type it out, and do so in a few seconds, sometimes from the last row, sometimes through a stream that blurs the letters into unreadability.

What kills a link on a slide

Three things, always the same.

Length. No one will rewrite an address that takes up half the screen, and the longer it is, the more certain the error. Lack of clickability, because on a projector, in a recording, or in a PDF sent after the fact, it is just plain text; a finger on the screen won't do anything. And then there is the fleeting nature: the slide disappears after four seconds and takes the link with it.

From this, a simple conclusion follows. The link on the stage should be short, easy to pronounce, and easy to remember. And ideally, even replaceable after recording, because the presentation lives for months, while the landing page does not necessarily.

One that can be said out loud

The test is trivial: state the address in one sentence, and the viewer must remember it without looking at the slide. Instead of a random string of characters, you set your own, legible suffix.

twoja.domena/webinar-ai
twoja.domena/slajdy-q2
twoja.domena/bonus

In cutty you type this suffix manually when shortening, instead of catching a random seven letters. "Go to cutty.dev slash bonus" sounds and is more memorable than dictating the alphabet. And if you have your own domain connected, you simply say your brand's address.

A few rules for the stage: no dashes, if possible (easier to dictate), one word, preferably one that is already used in the performance, and one single cue for the entire talk, which you repeat both when entering and exiting.

QR and short link. Both.

The room is divided into two camps. Some hold their phones in hand and will scan the code immediately. Others listen and write down the address for later. So, on the slide, you provide both paths to the same goal: a large QR code in the corner and the same link as text underneath it.

Cutty creates a QR code for every shortened link, so you don't launch a separate generator and don't have to check if both lead to the same place. They do. On an online webinar, a QR code makes less sense anyway (the participant is already sitting at a computer); there, what matters is a pronounceable address additionally pasted into the chat.

One link that will survive the talk

Here is the advantage that you will only appreciate in hindsight. The webinar is recorded, slides are hanging on YouTube, the PDF is circulating in inboxes. twoja.domena/webinar-ai lives its own life. Two months pass, downloadable materials end up elsewhere, the funnel changes, a new edition starts.

If this link pointed hard to the old address, it would already be dead. But if it has a replaceable destination, you enter the panel and redirect that same suffix to a new place. The address from the recording from six months ago still works and carries you where you want today. One link for the entire life of the talk, the content behind it you can change as you wish. Don't make a new link for every edit. Recycle this one.

Do they even click

After the event occurs, one thing interests you: did it work or not. How many people entered and when the wave started (usually on the slide with the CTA and right after the finale). This tells you whether the ending was clear and whether the call landed.

Statistics in cutty show clicks without building a participant profile. You get a "it works" signal, rather than a folder for everyone in the room. During a B2B webinar in the EU, this also means one less GDPR headache.

Before you step on stage

• short link with a branded, pronounceable suffix
• QR code plus the same link as text on the slide
• replaceable goal, one suffix for the entire talk
• link repeated at the opening and at the closing
• during an online webinar, also pasted in the chat
• after the event, a look at the statistics

The simplest test I know: try saying your link out loud to a colleague from the office. If they have to ask "how is that spelled," go back to the panel and shorten it once more.